Welcome to the Tech Competition Simulation!
Landscape and Challenges DLC

the story

Welcome to the Tech Competition Simulation with Landscape and Challenges DLC

A competitive high-tech market

You are recently appointed to the new executive team composed of a Chief Production Officer, Chief Financial Officer, and Chief Marketing Officer. As a new executive trio, your mission is to grow your business. You evolve in a competitive high-tech market.

Your company manufactures and sells AMD and Intel based-computers. For each year, you must choose the number of AMD or Intel chips you want to purchase. Each chip makes it possible to manufacture and thus sell a computer. You can also decide if you want to advertise your AMD and/or Intel based-computers. Keep in mind that Intel has a partnership program where they cover 50% of the advertising costs. Intel demands to have a jingle “Intel Inside” for multimedia-based ads, as well as having a brochure in every new computer box bought by a customer.

Since your company and your competitors are not listed on the stock exchange, it is impossible to know the strategy of other companies. Be careful not to have a negative cash flow at the end of the year, this leads to bankruptcy and layoffs by the board.

As your company is integrated into global value chains, it is important to get an integrated overview of international business environment and its related issues. At the end of the day, being a business manager means being able to take risks, and being a successful manager means being equipped with the right knowledge and analytical tools to manage risks. You will face challenges that can earn you points and lead you to the top of the scoreboard!

Will you opt for a risky strategy in order to obtain the maximum market share at the risk of losing everything or will you be careful to keep your business going?

simulation roles

bring your company to the top

the board

chief production officer

As head of production, you are responsible for the production of the computers. You know by heart the different costs of your two production lines AMD and Intel

chief financial officer

As CFO, you are responsible for the financial health of your company. You're the one who knows when it's the right time to invest

chief marketing officer

As CMO, you are responsible for your company's marketing campaigns. You master all the marketing tricks, you know the recipe for a successful advertising campaign. Intel has a partnership program where they cover 50% of the advertising costs

how-to-play guide

game timeline

These are the steps that will be played

Stage 1

30 minutes


Present the simulation to your students

Explain the rules they need to follow and their objectives

Role information and mini courses are accessible throughout the simulation's site

Stage 2

1 to 1.5 hours

The Simulation

Let the markets open!

during this time the teams will be left on their

own and playing through the simulation

Stage 3

45 minutes

Debrief and Conclusion

Conclude the simulation

talk with your students about what they learned while

being left in this real-world market simulation

Landscape and Challenges concepts

Explore landscape and challenges concepts to get an integrated overview of the international business environment and its related issues

Globalization Dynamics

Explore the globalization dynamics and its implication

Advantage of Nations

Become familiar with comparative & competitive advantage

GVCs and Economic Complexity

Explore the concept of GVCs and the economic complexity

MNEs and FDI

The role of MNEs and foreign direct investments

EM, BoP, and Poverty Alleviation

Focus on energing markets and less developed markets

Global Challenges

Understand a number of world problems

microeconomics concepts

Familiarize yourself with the concepts useful for simulation.

launch simulation

once you are ready, type in you access code below!