Emerging Markets, Base of the Pyramid, and Poverty Alleviation

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# Emerging Markets, Base of the Pyramid, and Poverty Alleviation
### Thierry Warin, PhD
### quantum simulations<a style="color:#6f97d0">*</a>

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# Outline

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1. The Top of the Pyramid of Markets

2. Emerging Markets

3. Base of the Pyramid Markets

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# The Top of the Pyramid of Markets

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# The Pyramid of Markets

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![](./images/pyramide.png)]

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# GDP (current US$)

![](concept5_files/figure-html/unnamed-chunk-1-1.png)

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# GDP per capita growth (annual %)

![](concept5_files/figure-html/unnamed-chunk-2-1.png)

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# Emerging Markets

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# Emerging Markets

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![](./images/pyramide2.png)]

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# GDP per Capita (growth %), BRICS

![](concept5_files/figure-html/unnamed-chunk-3-1.png)

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# China: Still “Emerging”?

- Strong growth of the middle class

- They want computers, specialized consumer goods, and quality products.

- Between 2009 and 2013, the market for luxury products grew at a rate between 16 and 20% per year.

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# Different Generations, Different Habits

The second generation (consumers between 16 and 25 year-old) tend to adopt consuming habits closer to North- Americans and Europeans.

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# Differences Across China

Growth of the middle class is moving across China.

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# Base of the Pyramid Markets

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# Base of the Pyramid Markets

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# The Millennium Development Goals

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# The Sustainable Development Goals

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![](./images/goal6.png)]